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Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche

AlibrisBooks
  • (415652)
US $29.04
ApproximatelyAU $43.73
Condition:
Brand new
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Located in: Sparks, Nevada, United States
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eBay item number:402906110342
Last updated on 16 Dec, 2023 03:02:34 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Powering Content: Building a Nonstop Content Marketing Machine
Publication Date
2017-06-25
ISBN
9781491963746
Subject Area
Business & Economics
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Publisher
O'reilly Media, Incorporated
Item Length
9 in
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Laura Busche
Item Weight
15.9 Oz
Item Width
6 in
Number of Pages
308 Pages

About this product

Product Information

Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575

Product Key Features

Number of Pages
308 Pages
Language
English
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Publication Year
2017
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Author
Laura Busche
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
15.9 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

LCCN
2017-448669
Dewey Edition
23
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
658.8/72028546
Lc Classification Number
Hf5415.127
Copyright Date
2017

Item description from the seller

AlibrisBooks

AlibrisBooks

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