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Advertising : Concept and Copy by George Felton (2006, Trade Paperback) - Picture 1 of 1
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Advertising : Concept and Copy by George Felton (2006, Trade Paperback)

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US $12.00
ApproximatelyAU $17.97
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Located in: Saint Cloud, Florida, United States
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Last updated on 22 Jan, 2023 10:32:03 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Educational Level
Adult & Further Education, Vocational School
Personalized
No
Level
Intermediate, Advanced, Proficiency
Country/Region of Manufacture
America
Subject
Advertising
ISBN
9780393731590
Publication Year
2006
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Advertising : Concept and Copy
Item Height
0.7in
Author
George Felton
Item Length
11in
Publisher
Norton & Company, Incorporated, W. W.
Item Width
8.6in
Item Weight
33.1 Oz
Number of Pages
256 Pages

About this product

Product Information

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Product Identifiers

Publisher
Norton & Company, Incorporated, W. W.
ISBN-10
0393731596
ISBN-13
9780393731590
eBay Product ID (ePID)
46928032

Product Key Features

Author
George Felton
Publication Name
Advertising : Concept and Copy
Format
Trade Paperback
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Length
11in
Item Height
0.7in
Item Width
8.6in
Item Weight
33.1 Oz

Additional Product Features

Lc Classification Number
Hf5823.F43 2005
Edition Number
2
Reviews
The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended.
Copyright Date
2005
Topic
Graphic Arts / Advertising, Advertising & Promotion
Lccn
2005-051298
Dewey Decimal
659.1
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Design, Business & Economics

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4.5
2 product ratings
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  • by limaguy38
    25 Aug, 2016

    Excellent book on advertising...

    This book has many examples of effective ads. The tips on writing headlines and sales copy are timeless. One of the best books on advertising / copywriting in my collection.

    Verified purchase: YesCondition: Pre-ownedSold by: atlanta-book-company

  • by mxsxlhs4tcc@deleted
    05 Sep, 2011

    great and we are very happy with the quick turnaround thanks and we are h

    Great job the book was on time and she is in school useing it now and very happy thanks for your quick response.

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