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Harold Davis Google Advertising Tools 2e (Paperback) (US IMPORT)
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Item specifics
- Condition
- Book Title
- Google Advertising Tools 2e
- Title
- Google Advertising Tools 2e
- EAN
- 9780596155797
- ISBN
- 9780596155797
- Genre
- Computing & Internet
- Release Date
- 29/12/2009
- Release Year
- 2009
- Country/Region of Manufacture
- US
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Google Advertising Tools
- Publisher
- O'reilly Media, Inc, USA
- Subject
- Computer Science
- Number of Pages
- 430 Pages
About this product
Product Information
With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. This book will help you: learn how to create effective campaign plans for your website; understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM); drive traffic to your website, and make money as an advertising host; add AdSense code and Google search to your site; learn how content, search, and referral ads perform; create and edite AdWord campaigns; and, monitor AdWords activity and improve your campaign's performance.
Product Identifiers
Publisher
O'reilly Media, Inc, USA
ISBN-13
9780596155797
eBay Product ID (ePID)
95785026
Product Key Features
Publication Name
Google Advertising Tools
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2009
Type
Textbook
Number of Pages
430 Pages
Additional Product Features
Country/Region of Manufacture
United States
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