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Corporate Reputation and Competitivenes
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eBay item number:404968546313
Item specifics
- Condition
- EAN
- 9781138861169
- UPC
- 9781138861169
- ISBN
- 9781138861169
- MPN
- N/A
- Book Title
- Corporate Reputation and Competitiveness by Rosa C
- Item Length
- 23.4 cm
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Corporate Reputation and Competitiveness
- Item Height
- 234mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 156mm
- Subject
- Marketing, Business
- Item Weight
- 431g
- Number of Pages
- 288 Pages
About this product
Product Information
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9781138861169
eBay Product ID (ePID)
209048161
Product Key Features
Publication Name
Corporate Reputation and Competitiveness
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
431g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404968546313
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Seller Feedback (43,782)
3***l (230)- Feedback left by buyer.
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Ultimate find, I was looking for one of these for a long time, and when I found this one I had no hesitation in purchasing it, the seller was extremely helpful and communicated very well. The price with the postage was very reasonable and when I got it home the item looked better in person than it did in the picture
f***f (406)- Feedback left by buyer.
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Rare book - particularly in new condition - listed at a reasonable price, which included postage. Packaged fairly securely - and arrived in perfect condition. Happy to have found a copy - and with the order overall.
u***i (2526)- Feedback left by buyer.
Past 6 months
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Excellent quality, fast post, well packaged, AMAZING price, outstanding customer service, highly recommended seller 👌 Thank you so much 🙂 I look forward to buying from you again in the near future 🙏