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The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and

US $58.42
ApproximatelyAU $90.34
Condition:
Brand new
Breathe easy. Returns accepted.
Postage:
Free Standard Shipping.
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Fri, 8 Aug and Thu, 14 Aug to 94104
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30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
Payments:
     Diners Club

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eBay item number:405513804840
Last updated on 03 Mar, 2025 15:18:14 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Date
1992-04-23
Pages
288
ISBN
9780471553878

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471553875
ISBN-13
9780471553878
eBay Product ID (ePID)
297192

Product Key Features

Book Title
Complete Direct Marketing Sourcebook : A Step-by-Step Guide to Carrying Out a Successful Direct Marketing Program
Number of Pages
288 Pages
Language
English
Topic
General, Marketing / Direct, Strategic Planning, Mail Order
Publication Year
1992
Illustrator
Yes
Genre
Business & Economics
Author
John Kremer
Book Series
Small Business Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
18.1 Oz
Item Length
9.8 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
91-034102
Dewey Edition
20
TitleLeading
The
Series Volume Number
1
Dewey Decimal
651/.29
Synopsis
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
LC Classification Number
HF5466.F665 1992

Item description from the seller

About this seller

AlibrisBooks

98.6% positive Feedback1.9M items sold

Joined May 2008
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Alibris is the premier online marketplace for independent sellers of new & used books, as well as rare & collectible titles. We connect people who love books to thousands of independent sellers around ...
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
5.0
Communication
5.0

Seller feedback (513,947)

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  • m***m (2298)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
  • a***n (45)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Mistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
  • n***c (94)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    seller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.