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Groundbreakers
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- Buy It NowGroundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in Am
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Item specifics
- Condition
- ISBN
- 9780199394609
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199394601
ISBN-13
9780199394609
eBay Product ID (ePID)
202628383
Product Key Features
Number of Pages
272 Pages
Publication Name
Groundbreakers : How Obama's 2. 2 Million Volunteers Transformed Campaigning in America
Language
English
Subject
Political Process / General, Political Process / Campaigns & Elections, General, Presidents & Heads of State, American Government / General
Publication Year
2015
Type
Textbook
Subject Area
Political Science, Biography & Autobiography
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
12.6 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2014-013637
Dewey Edition
23
Reviews
"Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read." --John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election "Groundbreakers is thus an excellent introduction to the practice of organizing, which is an extremely underappreciated facet of American politics...If we are ever going to have a more active and representative political culture, political actors and ordinary citizens alike will have to start taking some cues from Groundbreakers." -- Boston Review "All students of campaigns should read this book. Highly recommended." -- CHOICE, "Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read." --John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election, "Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign dependsas much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read." --John Sides,author of The Gamble: Choice and Chance in the 2012 Presidential Election"Groundbreakers is thus an excellent introduction to the practice of organizing, which is an extremely underappreciated facet of American politics...If we are ever going to have a more active and representative political culture, political actors and ordinary citizens alike will have to start taking some cues from Groundbreakers." -- Boston Review"All students of campaigns should read this book. Highly recommended." -- CHOICE"A rich and highly readable story about a campaign that made history, not only in terms of whom it elected but also how it did it... At its core, this book shows readers that 'democracy can work when people are given power." --Perspectives on Politics, "Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read." --John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election "Groundbreakers is thus an excellent introduction to the practice of organizing, which is an extremely underappreciated facet of American politics...If we are ever going to have a more active and representative political culture, political actors and ordinary citizens alike will have to start taking some cues from Groundbreakers." -- Boston Review, "Amid all the hype about 'big data' and analytics in Obama's presidential campaigns, one key story hasn't been told in full: how the Obama team built a sprawling and vibrant field organization almost entirely out of volunteer labor. Han and McKenna recount the successes and struggles of this effort, drawing on extensive and illuminating interviews with everyone from senior staff to many of those volunteers. Their account shows how a winning campaign depends as much on old-fashioned shoe leather as on statistical models and multi-million dollar advertising sprees. This is a book that both scholars and practitioners of campaigns should read." --John Sides, author of The Gamble: Choice and Chance in the 2012 Presidential Election "Groundbreakers is thus an excellent introduction to the practice of organizing, which is an extremely underappreciated facet of American politics...If we are ever going to have a more active and representative political culture, political actors and ordinary citizens alike will have to start taking some cues from Groundbreakers." -- Boston Review "All students of campaigns should read this book. Highly recommended." -- CHOICE "A rich and highly readable story about a campaign that made history, not only in terms of whom it elected but also how it did it... At its core, this book shows readers that 'democracy can work when people are given power." --Perspectives on Politics
Illustrated
Yes
Dewey Decimal
324.973/0931
Table Of Content
1. IntroductionPart I: The Historical Roots of the Obama Field Program2. The Way Things Were3. Discovery and DiffusionPart II: The Nuts and Bolts of the Ground Game4. Building Depth By Investing in Relationships5. Creating a Structure to Share Responsibility: Neighborhood Teams6. Using Metrics to Get to ScalePart III: OFA's Legacy7. ReflectionWorks CitedIndex
Synopsis
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months - and even years - in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people - and their deep belief that their work mattered for the work of democracy - that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements., Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how.Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America extends far beyond big data and micro targeting -- to a transformation of the traditional models of field campaigning. As the first book to analyze a presidential contest from the perspective of grassroots volunteers, Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships volunteers had with other people and their deep belief that their work mattered that kept them active. Moreover, the lessons learned from the Obama campaign have and will continue to transform the nature of future campaigns, in both political and civic movements, nationally and internationally. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources., Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements., Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money -- they are about boots on the ground and cultivating leaders.
LC Classification Number
JK526 2008.M35 2015
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- l***e (135)- Feedback left by buyer.Past monthVerified purchasePurchased a hardcover book from this seller and not only was the entire purchase experience excellent but also, and more importantly, the book was in even better condition than listed!!! Overall a wonderful experience! Seller was very communicative and responsive, a very fast shipper, and the book was properly packaged for protection. Book was in excellent condition (better than "good" as listed). Will definitely purchase from seller again!! Thanks to the seller!!!
- o***. (46)- Feedback left by buyer.Past 6 monthsVerified purchaseCame in very risky packaging. Not protected at all. Otherwise, shipped promptly and came in perfect condition. Hopefully other people get their products in good condition because the way it was packaged risked otherwise. Other than that, very happy and glad nothing happened to it in transit. Came just as described! Good value, good quality, looks good. No other complaints here.
- a***e (2348)- Feedback left by buyer.Past monthVerified purchaseDvd 📀 Played flawlessly. Very pleased with purchase. Another great addition to my 3200+ dvd collection at a great price. Packed well, shipped fast and arrived in good condition as described in listing. Would buy from again without hesitation. A+ 5 🌟 seller. A definite asset to the eBay community and a real stress-free transaction. Always a pleasure to deal with a fair and honest seller.
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- 10 Sep, 2024
Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Verified purchase: YesCondition: Pre-ownedSold by: second.sale
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Seller feedback (36,309)
- l***e (135)- Feedback left by buyer.Past monthVerified purchasePurchased a hardcover book from this seller and not only was the entire purchase experience excellent but also, and more importantly, the book was in even better condition than listed!!! Overall a wonderful experience! Seller was very communicative and responsive, a very fast shipper, and the book was properly packaged for protection. Book was in excellent condition (better than "good" as listed). Will definitely purchase from seller again!! Thanks to the seller!!!
- o***. (46)- Feedback left by buyer.Past 6 monthsVerified purchaseCame in very risky packaging. Not protected at all. Otherwise, shipped promptly and came in perfect condition. Hopefully other people get their products in good condition because the way it was packaged risked otherwise. Other than that, very happy and glad nothing happened to it in transit. Came just as described! Good value, good quality, looks good. No other complaints here.
- a***e (2348)- Feedback left by buyer.Past monthVerified purchaseDvd 📀 Played flawlessly. Very pleased with purchase. Another great addition to my 3200+ dvd collection at a great price. Packed well, shipped fast and arrived in good condition as described in listing. Would buy from again without hesitation. A+ 5 🌟 seller. A definite asset to the eBay community and a real stress-free transaction. Always a pleasure to deal with a fair and honest seller.