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Consumer Behaviour Marketing Decisions by East (Paperback, 1997)

About this product

About this product

Product Information

*More behavioural in orientation than most consumer texts. *Covers topics not covered well elsewhere, e.g. loyalty, brand equity, response to advertising, consumer satisfaction, the psychology of the retail environment.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780133593167
eBay Product ID (ePID)
95601994

Product Key Features

Subject Area
Consumerism
Author
East
Publication Name
Consumer Behaviour Marketing Decisions
Format
Paperback
Subject
Psychology, Marketing
Publication Year
1997
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
235mm
Item Width
173mm
Item Weight
642g

Additional Product Features

Country/Region of Manufacture
United States

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