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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson (Paperback, 2013)

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You are buying ONE brand new BOOK Digilogue - How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer. Author: Anders Sorman-Nilsson. Year first published: 2013. Approximate dimensions: 230mm x 150mm x 20mm.

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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue - the translational sweet-spot, the convergence of the digital and the analogue. A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118641385
eBay Product ID (ePID)
170013166

Product Key Features

Author
Anders Sorman-Nilsson
Publication Name
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
160mm
Item Weight
354g

Additional Product Features

Title_Author
Anders Sorman-Nilsson
Country/Region of Manufacture
United States

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item 1 Digilogue By Anders Sorman-Nilsson
AU $14.04
+AU $5.49 postage
item 2 Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's...
AU $14.50
+AU $9.95 postage
item 3 NEW BOOK Digilogue - How to Win the Digital Minds and Analogue Hearts of Tomorro
AU $32.66
+AU $9.95 postage
item 4 Anders Sorman-Nilsson Digilogue (Paperback) (US IMPORT)
AU $72.14
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Picture 1 of 1

Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Digilogue By Anders Sorman-Nilsson

item 2 Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's...

item 3 NEW BOOK Digilogue - How to Win the Digital Minds and Analogue Hearts of Tomorro

item 4 Anders Sorman-Nilsson Digilogue (Paperback) (US IMPORT)

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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