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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson (Paperback, 2013)

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Title: Digilogue Item Condition: used item in a good condition. Author: Anders Sorman-Nilsson ISBN 10: 1118641388. All used books sold by Book Fountain All new books sold by Book Fountain.

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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue - the translational sweet-spot, the convergence of the digital and the analogue. A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118641385
eBay Product ID (ePID)
170013166

Product Key Features

Author
Anders Sorman-Nilsson
Publication Name
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
160mm
Item Weight
354g

Additional Product Features

Title_Author
Anders Sorman-Nilsson
Country/Region of Manufacture
United States

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Picture 1 of 1

Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Thinking, Fast and Slow by Daniel Kahneman (Paperback, 2012)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

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The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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