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Philip Kotler C HBR's 10 Must Reads on Strategic Marketing (with fea (Paperback) - Picture 1 of 1

HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) by Philip Kotler, Clayton M. Christensen, Fred Reichheld, Theordore Levitt (Paperback, 2013)

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Author: Philip Kotler, Clayton M. Christensen, Theordore Levitt, Fred Reichheld. Book Series: HBR's 10 Must Reads. Format: Paperback. Item Length: 139mm. Item Weight: 240g. Country/Region of Manufacture: US.