Health Care Market Strategy : From Planning to Action by Eric N. Berkowitz and Steven G. Hillestad (2003, Trade Paperback, Revised edition)

Jones & Bartlett Learning, LLC

0763747998

9780763747992

4676019

Eric N. Berkowitz, Steven G. Hillestad

Health Care Market Strategy : from Planning to Action

Trade Paperback

English

Revised

2003

Textbook

287 Pages

9.5in

1.1in

6.4in

22 Oz

Ra410.56.H55 2003

Revised Edition

3

Chapter 1. Strategy Development and the Strategic Mind-Set Chapter 2. Outlining the Marketing Planning Process Chapter 3. The Challenge of a Competitive Marketplace Chapter 4. Step 1: The Vision Thing Chapter 5. Step 2: Conducting the Internal/External Assessment Chapter 6. Step 3: The Strategy/Action Match Chapter 7. Step 4: Determining Marketing Actions Chapter 8. Step 5: Integration of the Marketing Plan Chapter 9. Step 6: The Approval and Marketing Process Chapter 10. Conclusion Appendix A. Consolidation of Key Questions Used in Conducting an Internal/External Analysis Appendix B. Marketing Plan Summary Appendix C. Sample Marketing Plan

2004

Trade

Administration, Hospital Administration & Care, Strategic Planning

2003-018041

362.1/068/8

22

Yes

Business & Economics, Medical