How to Get People to Do Stuff : Master the Art and Science of Persuasion and Motivation by Susan Weinschenk (2013, Trade Paperback)

Pearson Education

0321884507

9780321884503

143547014

How to Get People to Do Stuff : Master the Art and Science of Persuasion and Motivation

Susan Weinschenk

Trade Paperback

English

Business Communication / General, General, Motivational & Inspirational

2013

Self-Help, Psychology, Business & Economics

216 Pages

9in

0.5in

6.1in

12.2 Oz

Bf503

1) The power of stories 2) How to use examples 3) Getting people into the flow state 4) How to work with someone's habits, not against them 5) Why seeing progress toward a goal is motivating 6) When rewards work and when they don't 7) How to get people to STOP doing something 8) How chemicals in the brain that get people to do stuff 9) Using surprise and unpredictability to motivate 10) How the desire for mastery is motivating 11) How the drive to be autonomous is motivating 12) People want to look smart to others 13) How to get around people's natural laziness 14) Harnessing the dislike of boredom 15) When competition is not motivating 16) Using the desire to connect and be social to motivate 17) People's built in tendency to imitate 18) Using emotions to motivate 19) When making something hard makes it more desirable 20) When anticipation is more important than reward 21) How most goals and desires are unconscious 22) The more difficult something is to achieve the more people like it 23) The power of anticipating 24) Unconscious decision-making 25) Why the brain wants to control the situation 26) How having an experience can be more motivating than having a possession 27) When people are swayed by a dominant personality 28) When and why people look at what other people are doing to decide what they should do 29) How the "persona" that a person has of themselves influences their behavior 30) How to get people to change long held beliefs and actions

2013

Trade

2012-537400

153.8

23

Yes