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Integrated Advertising, Promotion and Marketing Communications: Global Edition by Donald Baack, Kenneth Clow (Paperback, 2011)

About this product

About this product

Product Information

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273753285
eBay Product ID (ePID)
105493473

Product Key Features

Author
Donald Baack, Kenneth Clow
Publication Name
Integrated Advertising, Promotion and Marketing Communications: Global Edition
Format
Paperback
Subject
Advertising
Publication Year
2011
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Height
264mm
Item Width
204mm
Item Weight
830g

Additional Product Features

Country/Region of Manufacture
United Kingdom

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