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Intellectual Property Strategies for the 21st Century Corporation : A Shift in Strategic and Financial Management by Scott J. Lebson, Lanning G. Bryer and Matthew D. Asbell (2011, Hardcover)

About this product

About this product

Product Information

A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practices related to the ownership and management of intellectual property. Intellectual Property Strategies for the 21st-Century Corporation helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples, and advice from seasoned professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel or service providers. Take a look inside for: A practical yet global approach to corporate IP management An exploration of the numerous new challenges that have changed the ways in which intellectual property is obtained and managed The latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting, and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists, and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies, and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470601752
ISBN-13
9780470601754
eBay Product ID (ePID)
92961835

Product Key Features

Author
Lanning G. Bryer, Scott J. Lebson, Matthew D. Asbell
Publication Name
Intellectual Property Strategies for the 21st Century Corporation : A Shift in Strategic and Financial Management
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Length
10.2in
Item Height
1.1in
Item Width
7.6in
Item Weight
26.6 Oz

Additional Product Features

Lc Classification Number
Kf2979.B729 2011
Copyright Date
2011
Topic
Intellectual Property / General, General
Lccn
2010-048919
Dewey Decimal
346.7304/8
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Law, Business & Economics

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