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Interactive Services Marketing: Student Text by Stephen J. Grove, Raymond P. Fisk, Joby John (Hardcover, 2007)

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Product Information

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9780618641802
eBay Product ID (ePID)
95722819

Product Key Features

Author
Stephen J. Grove, Raymond P. Fisk, Joby John
Publication Name
Interactive Services Marketing: Beginner Text
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2007
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
251mm
Item Width
201mm
Item Weight
545g

Additional Product Features

Title_Author
Stephen J. Grove, Raymond P. Fisk, Joby John
Country/Region of Manufacture
United States

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Interactive Services Marketing: Student Text by Stephen J. Grove, Raymond P. Fisk, Joby John (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Quantum Entanglement for Babies by Chris Ferrie (Board Book, 2017)

Save on School Textbooks & Study Guides

P-Sb7 Spirit Box Research for Use in Inter- Dimensional Contact [Paperback]

Bindi: Winner of the Daisy Utemorrah Award by Kirli Saunders (Paperback) FREE Sh

The Meateater Fish and Game Cookbook: Recipes and Techniques for Every Hunter an

The Things You Can See Only When You Slow Down: How to be Calm in a Busy World

Powerless: TikTok made me buy it! An epic and sizzling fantasy romance not to be

You Hung the Moon: a Love Letter between Mother and Child

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