In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present's emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students' critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781260092363
eBay Product ID (ePID)
10046343000
Product Key Features
Author
Stanley Baran
Publication Name
Ise Introduction to Mass Communication: Media Literacy and Culture
Format
Paperback
Language
English
Subject
Business
Publication Year
2018
Type
Textbook
Number of Pages
466 Pages
Dimensions
Item Height
269mm
Item Width
203mm
Item Weight
792g
Additional Product Features
Title_Author
Stanley Baran
Country/Region of Manufacture
United States
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