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It's a product which I've been using for at least 2.5 years to protect my hair from heat, moisturize dry ends, prevent frizz, add shine and life and much much more. It's the best product to help you to freshen second-day hair too. But it's important to not use too much as it WILL weigh your hair down. Only use an pea-sized amount for a section of dry hair and add more if you need. You would use more on wet hair.
Verified purchase: Yes | Condition: New
I have purchased this item before so I am familiar with it. The product I received was not it. It doesn't seem to work as well and doesn't even smell the same. The original had a light flower kind of smell and this just smells like generic conditioner. I don't know what this is, but it's not the "Its a 10 miracle leave in". I should have known the price was too good to be true.
Verified purchase: Yes | Condition: New
This product goes way beyond a "10", with the most powerful properties sought in any leave-in product amplified in every way. You will not need a huge gob of this product, even if your hair is like my own; waist length and extremely thick. A light spritzing of IT'S A 10, combed from roots to ends leaves me asking "Is this my hair, or am I dreaming?" A 10 oz bottle goes a long, long way, even for extremely long, or very thick hair, or both. This excellence in a bottle may seem to be a bit expensive; but considering that a very small amount does so much, it is less expensive to buy than the competition's product(s) that claim to do what "IT'S A 10" does, but doesn't come close. Stock up if you can. IT'S A 10 is definitely worth keeping in your own arsenal of products that will maintain hair's shine and silky feeling as long as you want to keep your hair shiny, silky and smelling wonderful.Read full review
Verified purchase: Yes | Condition: New
I believe I've tried most of the "It's a 10" products from masques to leave-is. The "Silk" line is great! I actually love the light blue leave-in "Potion" but can't seem to find it in the larger size.
Verified purchase: Yes | Condition: New
Hair dresser gave me a sample and I've been in love ever since. With curly hair this is a light conditioner. And detangler. Makes your hair soft!
Verified purchase: Yes | Condition: New
