For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are `selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.
Product Identifiers
Publisher
Pearson Education (US)
ISBN-13
9780131916548
eBay Product ID (ePID)
96569151
Product Key Features
Author
Pearson Education, Jay Kandampully, . . Pearson Education
Publication Name
Services Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2006
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
234mm
Item Width
178mm
Item Weight
640g
Additional Product Features
Title_Author
Pearson Education, . . Pearson Education, Jay Kandampully
Country/Region of Manufacture
United States
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