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Brands: The New Wealth Creators by S. Hart, J. Murphy (Paperback, 1997)

About this product

Product Information

Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333659090
eBay Product ID (ePID)
95001500

Product Key Features

Author
S. Hart, J. Murphy
Publication Name
Brands: the New Wealth Creators
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1997
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
387g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Editor
S. Hart, J. Murphy

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Brands: The New Wealth Creators by S. Hart, J. Murphy (Paperback, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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