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Electronic Commerce 2018: A Managerial and Social Networks Perspective by Jon Outland, Efraim Turban, Deborrah C. Turban, David King, Ting-Peng Liang, Jae Kyu Lee (Hardcover, 2017)

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Product Information

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Product Identifiers

Publisher
Springer International Publishing Ag
ISBN-13
9783319587141
eBay Product ID (ePID)
238100011

Product Key Features

Subject Area
Data Analysis
Author
Jon Outland, Efraim Turban, Deborrah C. Turban, David King, Ting-Peng Liang, Jae Kyu Lee
Publication Name
Electronic Commerce 2018:A Managerial and Social Networks Perspective
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2017
Type
Textbook
Number of Pages
636 Pages

Dimensions

Item Height
279mm
Item Width
210mm
Item Weight
2569g

Additional Product Features

Title_Author
Deborrah C. Turban, David King, Jon Outland, Jae Kyu Lee, Efraim Turban, Ting-Peng Liang
Series Title
Springer Texts in Business and Economics
Country/Region of Manufacture
Switzerland

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Electronic Commerce 2018: A Managerial and Social Networks Perspective by Jon Outland, Efraim Turban, Deborrah C. Turban, David King, Ting-Peng Liang, Jae Kyu Lee (Hardcover, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Steven Holzner Physics Essentials For Dummies (Paperback)

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

Care of People with Diabetes: A Manual for Healthcare Practice

The Fourth Turning By Neil Howe, William Strauss

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