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Internet Marketing Research: Theory and Practice by Ook Lee (Paperback, 2000)

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About this product

Product Information

Internet marketing has become an important aspect of e-commerce and various strategies are implemented to support marketing on the Internet. What is really working or not in Internet marketing, however, requires a whole new approach of quantitative and empirical methods. This volume provides a rigorous test of the Internet marketing phenomenon. What motivates consumers to use commercial sites? What kind of user interface works? What needs to be done to build a customer relationship? How do consumers react emotionally to Web sites? What online strategies work? What is working in marketing e-books? What Web site features enhance marketing performance? These, and other questions, are discussed and answers are offered.

Product Identifiers

Publisher
IGI Global
ISBN-13
9781878289971
eBay Product ID (ePID)
94906985

Product Key Features

Author
OOK Lee
Publication Name
Internet Marketing Research: Theory and Practice
Format
Paperback
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
250 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
476g

Additional Product Features

Title_Author
OOK Lee
Country/Region of Manufacture
United States

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