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Mastering Marketing by Ian Ruskin-Brown (Paperback, 2006)

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Mastering Marketing. Short Title MASTERING MARKETING 2/E. by Ian Ruskin-Brown. The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.