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William L. Benoi Persuasive Attacks on Donald Trump in the 2016 Pres (Hardback) - Picture 1 of 1

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary by William L. Benoit, Mark J. Glantz (Hardcover, 2017)

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It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. Quantitative content analysis examines attacks in primary debates and primary TV spots.