CURRENTLY SOLD OUT

Social Marketing: Changing Behaviors for Good by Philip Kotler, Nancy R. Lee (Paperback, 2015)

About this product

Product Information

Nancy R Lee and Philip Kotler (who coined the term 'social marketing' in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles are successfully applied to campaigns to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains over 25 new cases highlighting the 10-step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9781452292144
eBay Product ID (ePID)
213533164

Product Key Features

Author
Philip Kotler, Nancy R. Lee
Publication Name
Social Marketing: Changing Behaviors for Good
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
584 Pages

Dimensions

Item Height
231mm
Item Width
187mm
Item Weight
870g

Additional Product Features

Title_Author
Nancy R. Lee, Philip Kotler
Country/Region of Manufacture
United States

Best Selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)
5.0 out of 5 stars based on 12 product ratings
AU $182.95 New
AU $79.95 Used
Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)
4.9 out of 5 stars based on 157 product ratings
AU $39.98 New
AU $31.50 Used
The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)
4.8 out of 5 stars based on 88 product ratings
AU $19.95 New
AU $13.00 Used
In-Basket Case Studies by Guy Adamson (Paperback, 1986)
No ratings or reviews yet.
AU $19.99 New
---- Used
Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)
5.0 out of 5 stars based on 1 product rating
AU $31.33 New
---- Used
Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)
4.5 out of 5 stars based on 4 product ratings
AU $15.00 New
---- Used
A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)
No ratings or reviews yet.
AU $45.09 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.74
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.65
Bill Perkins Die With Zero (Paperback)
AU $29.77
Trending at AU $32.71
Havard's Nursing Guide to Drugs
AU $74.99
Trending at AU $77.06
NEW Learn to Earn By Peter Lynch Paperback Free Shipping
AU $30.65
Trending at AU $52.68
T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)
AU $42.25
Trending at AU $45.65

Shop by category

Social Marketing: Changing Behaviors for Good by Philip Kotler, Nancy R. Lee (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

You may also like

Social Sciences English Paperback Textbooks

Non-Fiction Paperback Marketing Fiction & Books

Cookbooks Non-Fiction Paperback Fiction & Marketing Books

Non-Fiction Paperback Fiction & Social Services Books

Non-Fiction Social Sciences Paperback Fiction & Books

Social History Non-Fiction Paperback Fiction & Books