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Strategic Brand Management: United States Edition by Kevin Lane Keller (Hardcover, 2007)

About this product

About this product

Product Information

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780131888593
eBay Product ID (ePID)
94992967

Product Key Features

Author
Kevin Lane Keller
Publication Name
Strategic Brand Management: United States Edition
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Height
211mm
Item Width
263mm
Item Weight
1480g

Additional Product Features

Title_Author
Kevin Lane Keller
Country/Region of Manufacture
United States

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