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"This Business has Legs": How I Used Infomercial Marketing to Create the $100,00 - Picture 1 of 1

This Business has Legs : How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story by Suzanne Costas, Peter Bieler (Paperback, 1996)

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AU $80.98
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I’m the guy behind the ThighMaster," says author Peter Bieler. But there was always a plan. He put ThighMaster into Kmart, Wal-Mart, and other big chains, and went on to make even more money. Because direct response is fully accountable advertising—nothing’s wasted.