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New Typographic Design by Roger Fawcett-Tang (Paperback, 2007)

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As printing and design technologies have evolved over the past decade, so too have designers' approaches to type design and typography. Today's innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book's introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students. Featured designers include: Philippe Apeloig (France) Ruedi Baur (France, Switzerland) Oded Ezer (Israel) Grandpeople (Norway) Non-Format (England) Sagmeister (U.S.A.) Helmut Schmid (Germany) Stiletto Design (U.S.A.) Struktur Design (England) 3 Deep Design (Australia)

Product Identifiers

Publisher
Yale University Press
ISBN-13
9780300117752
eBay Product ID (ePID)
182901521

Product Key Features

Book Title
New Typographic Design
Author
Roger Fawcett-Tang
Format
Paperback
Language
English
Topic
Writing
Publication Year
2007
Number of Pages
192 Pages

Dimensions

Item Height
279mm
Item Width
229mm
Item Weight
1111g

Additional Product Features

Title_Author
Roger Fawcett-Tang
Country/Region of Manufacture
United States

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New Typographic Design by Roger Fawcett-Tang (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

NRSV, Catholic Bible, Gift Edition, Leathersoft, White, Comfort Print: Holy Bible by Catholic Bible Press (Leather Bound, 2020)

Cry Baby Coloring Book by Melanie Martinez (Paperback, 2016)

The Dead Sea Scrolls Bible by Martin Flint Et. Al. Abegg (Paperback, 2002)

Self Love, Mindfulness for Beginners: 2 books in 1! Build your Confidence and Self Esteem Through Unconditional Self Love & Get Rid Of Stress In Your Life By Staying In The Moment by Robert Norman (Paperback, 2019)

Save on Books

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