Skip to main content

CURRENTLY SOLD OUT

Online Marketing and Hollywood by Enrico Pescantini (Paperback, 2011)

About this product

About this product

Product Information

The motion picture industry is an interesting business: entertainment is the United States' main export market, and film industry employs over half a million people, with a 2007 box office income of $9.6 billion in the USA and $26.7 billion all over the world, revenues that seem to have a positive growth rate. Analyzing the industry from a business perspective, movie marketing plays a primary role, having the purpose of basically convincing the audience to go to the theatres and watch the promoted film. Of all the different media exploited by movie marketing, this analysis will focus on the most recent and revolutionary media: the Internet. The purpose is to give insights about the possible influence that online marketing could have on the moviegoing decision, and how it can helps to make a movie becoming a blockbuster.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783844332568
eBay Product ID (ePID)
108606312

Product Key Features

Author
Enrico Pescantini
Publication Name
Online Marketing and Hollywood
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
152 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
231g

Additional Product Features

Title_Author
Enrico Pescantini
Country/Region of Manufacture
Germany

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)
No ratings or reviews yet.
AU $84.19 New
---- Used
Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $100.97 New
---- Used
The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)
5.0 out of 5 stars based on 1 product rating
AU $30.02 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard
AU $31.98
Trending at AU $35.55
Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.64
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.07
The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your
AU $49.95
Trending at AU $57.80
George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)
AU $27.49
Trending at AU $31.57
Havard's Nursing Guide to Drugs
AU $74.99
Trending at AU $76.69

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like