CURRENTLY SOLD OUT

Put Your Mouth Where the Money Is : How to Refocus Your Marketing Communications for the Greatest Impact on Sales by Parker Stoner (Hardcover)

About this product

Product Information

Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Product Identifiers

Publisher
Infusionmedia Publishing
ISBN-10
0979658675
ISBN-13
9780979658679
eBay Product ID (ePID)
118830559

Product Key Features

Author
Parker Stoner
Publication Name
Put Your Mouth Where the Money Is : How to Refocus Your Marketing Communications for the Greatest Impact on Sales
Format
Hardcover
Language
English
Type
Textbook
Number of Pages
144 Pages

Dimensions

Item Length
9.5in
Item Height
0.5in
Item Width
6.5in
Item Weight
12.5 Oz

Additional Product Features

Copyright Date
2008
Target Audience
Scholarly & Professional
Topic
Marketing / General, General, Advertising & Promotion
Lccn
2008-938703
Illustrated
Yes
Genre
Business & Economics

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)
No ratings or reviews yet.
AU $84.19 New
---- Used
Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $100.97 New
---- Used
Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)
5.0 out of 5 stars based on 1 product rating
AU $30.02 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard
AU $31.98
Trending at AU $35.57
Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.66
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.14
The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your
AU $49.95
Trending at AU $57.84
Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E
AU $95.34
Trending at AU $104.01
Classical Mechanics: The Theoretical Minimum by George Hrabovsky
AU $27.46
Trending at AU $31.59

Shop by category

Put Your Mouth Where the Money Is : How to Refocus Your Marketing Communications for the Greatest Impact on Sales by Parker Stoner (Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

You may also like

Sales Non-Fiction Hardcover Books

Marketing Non-Fiction Hardcover Books

Money Non-Fiction Hardcover Books

Cookbooks Non-Fiction Hardcover Marketing Books

Marketing Non-Fiction Hardcover Books in English

Choose Your Own Adventure Fiction Paperback Fiction & Non-Fiction Books in English