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Student Workbook to Accompany Crisis Communications: A Casebook Approach by Kathleen Fearn-Banks (Paperback, 2011)

About this product

About this product

Product Information

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415881777
eBay Product ID (ePID)
105415111

Product Key Features

Author
Kathleen Fearn-Banks
Publication Name
Student Workbook to Accompany Crisis Communications: a Casebook Approach
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
120 Pages

Dimensions

Item Height
279mm
Item Width
216mm
Item Weight
318g

Additional Product Features

Title_Author
Kathleen Fearn-Banks
Country/Region of Manufacture
United Kingdom

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