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Superbrands Annual: An Insight into Some of Britain's Strongest Brands: 2011 by Superbrands (UK) Ltd (Hardback, 2011)

About this product

About this product

Product Information

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. Beyond this publication, the programme also encompasses an online platform (SuperbrandsDigital.com), a dedicated national newspaper supplement and regular editorial features throughout the year. The company also hosts regular events that promote networking between senior brand owners.

Product Identifiers

Publisher
Superbrands (United Kingdom) Ltd
ISBN-10
0956533418
ISBN-13
9780956533418
eBay Product ID (ePID)
178039602

Product Key Features

Format
Hardcover
Language
English
Subject
Sales & Marketing

Additional Product Features

Place of Publication
London
Edited by
Laura Hill, Angela Cooper
Content Note
More than 350 Colour Images
Date of Publication
07/04/2011
Imprint
Superbrands (United Kingdom) Ltd
Country of Publication
United Kingdom

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