Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.
Product Identifiers
Publisher
Lap Lambert Academic Publishing
ISBN-13
9783844323351
eBay Product ID (ePID)
107747406
Product Key Features
Author
Dr Gisli Thorsteinsson, Dr Subramaniam Arunachalam, Dr Tom Page
Publication Name
The Design and Marketing of Power Tools
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
68 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
113g
Additional Product Features
Title_Author
Dr Tom Page, Dr Gisli Thorsteinsson, Dr Subramaniam Arunachalam