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The Management of Luxury: A Practitioner's Handbook by Sven Reinecke, Prof. em Dr. Gunter Muller-Stewens, Benjamin Berghaus (Hardcover, 2014)

About this product

About this product

Product Information

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749471668
eBay Product ID (ePID)
208801733

Product Key Features

Author
Sven Reinecke, Prof. Em Dr. Gunter Muller-Stewens, Benjamin Berghaus
Publication Name
The Management of Luxury: a Practitioner's Handbook
Format
Hardcover
Language
English
Subject
Advertising, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
488 Pages

Dimensions

Item Height
240mm
Item Width
160mm
Item Weight
890g

Additional Product Features

Editor
Prof. Em Dr. Gunter Muller-Stewens, Benjamin Berghaus, Sven Reinecke
Country/Region of Manufacture
United Kingdom

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