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The Today Show: Transforming Morning Television by Cathleen M. Londino (Hardcover, 2017)

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Author: Cathleen M. Londino. Format: Hardback. Release Date: 03/11/2016. Item Width: 18mm. Item Length: 160mm. Item Height: 234mm. Country/Region of Manufacture: US. Condition: New.

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In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news. Then, Sylvester (Pat) Weaver, vice president of programming at NBC, pitched a bold new concept to the network: a two-hour early morning news show that would run Monday through Friday starting at 7 a.m. By developing Today, Weaver filled a programming void before viewers even realized there was one-and revolutionized the viewing habits of millions. In The Today Show: Transforming Morning Television, Cathleen M. Londino provides an entertaining and informative look at the first twenty-five years of NBC's innovative program, from 1952 through 1977. Focusing on Today's broadcast history, the personalities instrumental to the show's success, and the show's contributions to the entertainment industry, this account illustrates how the evolution of Today closely paralleled the development of the broadcast industry and rise of the major networks. In addition to chronicling the show's history, the author profiles some of the key players both behind and in front of the camera, including Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley. The vision of morning news developed by Weaver more than sixty years ago endured far beyond his wildest expectation, establishing a model that would eventually be adopted not only by competing networks but also by television programmers around the globe. The Today Show: Transforming Morning Television is a fascinating account of the unprecedented success of this influential program and will appeal to anyone interested in television history.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9781442269927
eBay Product ID (ePID)
228370733

Product Key Features

Book Title
The Today Show: Transforming Morning Television
Author
Cathleen M. Londino
Format
Hardcover
Language
English
Publication Year
2017
Number of Pages
200 Pages

Dimensions

Item Height
234mm
Item Width
160mm
Item Weight
426g

Additional Product Features

Title_Author
Cathleen M. Londino
Country/Region of Manufacture
United States

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Picture 1 of 1

The Today Show: Transforming Morning Television by Cathleen M. Londino (Hardcover, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

First Day by Andrew Daddo (Paperback, 2014)

Save on Books

Orthodox Study Bible: Ancient Christianity Speaks to Today's World

NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping

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The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C

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