Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples-more than two hundred of which are in color-the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology. This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field's historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.
Product Identifiers
Publisher
Yale University Press
ISBN-13
9780300100730
eBay Product ID (ePID)
95651232
Product Key Features
Author
Lewis Blackwell
Publication Name
20th-Century Type: New and Revised Edition
Format
Paperback
Language
English
Subject
Writing & Reading
Publication Year
2004
Type
Référence
Number of Pages
216 Pages
Dimensions
Item Height
279mm
Item Width
216mm
Item Weight
1084g
Additional Product Features
Title_Author
Lewis Blackwell
Genre
Art & Culture
Country/Region of Manufacture
United States
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