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Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention by Jean Paul Isson (Hardcover, 2018)

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Product Information

Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119129752
eBay Product ID (ePID)
24046378611

Product Key Features

Author
Jean Paul Isson
Publication Name
Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
Format
Hardcover
Language
English
Subject
Accounting
Publication Year
2018
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
236mm
Item Width
166mm
Item Weight
642g

Additional Product Features

Title_Author
Jean Paul Isson
Country/Region of Manufacture
United States

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item 1 Unstructured Data Analytics: How to Improve Customer Acquisition, Customer
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item 2 Unstructured Data Analytics: How to Improve Customer Acquisition, Customer
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Picture 1 of 1

Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention by Jean Paul Isson (Hardcover, 2018)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Unstructured Data Analytics: How to Improve Customer Acquisition, Customer

item 2 Unstructured Data Analytics: How to Improve Customer Acquisition, Customer

item 3 Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Reten

Best Selling in Adult Learning & University

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Reinforced Concrete Basics: Analysis and Design of Reinforced Concrete Structures by Robert Warner, Stephen Foster, Andrew Kilpatrick (Paperback, 2021)

Save on Adult Learning & University

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