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Web Personalization in Intelligent Environments by Anna Maria Fanelli, Giovanna Castellano (Hardcover, 2009)

About this product

About this product

Product Information

At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications. Still, the scientific foundation of web personalization remains a controversial issue. Practitioners know very well that when properly implemented, personalization del- ers a much better user experience; but when it is poorly implemented, personalization may backfire and even distract the user's attention away from some useful (and co- ly-to-develop) enriched content. In other words, tailoring content, and varying it routinely, may make a site more attractive; but an unstable site look can have a negative impact on the overall m- sage. Everybody seems to agree that this is a real danger; but there are specific qu- tions that are much harder to answer convincingly.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642027932
eBay Product ID (ePID)
107532357

Product Key Features

Author
Anna Maria Fanelli, Giovanna Castellano
Publication Name
Web Personalization in Intelligent Environments
Format
Hardcover
Language
English
Subject
Engineering & Technology, Computer Science
Publication Year
2009
Type
Textbook
Number of Pages
141 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Volume
229
Item Weight
890g

Additional Product Features

Series Title
Studies in Computational Intelligence
Editor
Anna Maria Fanelli, Giovanna Castellano
Country/Region of Manufacture
Germany

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