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About this product
Product Information
Think about it: on weekends, we're all great communicators because our default is storytelling. When we go to a party on Saturday night, we don't talk about how we optimized our calendar last Wednesday to monetize our mission-critical, best-of-breed, seamless-solution-provider business. (If you do, that's probably why you haven't been invited back to many parties). No, on the weekends our speech is conversational, simple, clear, and interesting. We speak in examples, anecdotes, and analogies. But then Monday morning hits. We step into the office and suddenly we're full of feature lists and ten-point plans, high level terms and nsense. As if that wasn't bad eugh, we beat the st out of our audiences with 118-slide PowerPoint presentations chock-full of text. Audience members typically don't remember anything from those types of presentations. But they do remember stories. The approach and techniques found in this book are designed to help you replicate your existing strengths as a weekend storyteller so you can drag them into your weekday presentations to and conversations with customers, partners, employees, and investors. That way, you can be a great communicator every day of the week.Product Identifiers
PublisherDash Consulting Incorporated
ISBN-100988595613
ISBN-139780988595613
eBay Product ID (ePID)184384171
Product Key Features
FormatTrade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback
LanguageEnglish
AuthorDave Yewman, Andy Craig
SubjectManagement & Business: General
Additional Product Features
Date of Publication01/12/2013
Country of PublicationUnited States
Author BiographyANDY CRAIG Andy teaches executives to talk more on the weekdays like they do on the weekends - when they are at their best as storytellers - and has hundreds of successful sessions to prove it. He also talks regularly to sales organizations and various associations about the power and importance of elevator speeches and meaningful presentations. Before co-founding Elevator Speech, Andy was general manager and senior vice president of the Weber Shandwick in Austin, and vice president at Fleishman-Hillard. He began his career as press secretary for the Office of the Missouri State Treasurer. DAVE YEWMAN A friend of Dave's 11-year-old son Aaron asked, What does your Dad do? Aaron thought for a minute, then said, He teaches people how not to say 'um.' That's a pretty good elevator speech for a presentation coach. Dave likes to think there's a bit more to presentation coaching than that - but it's a great place to start. In the past 10+ years Dave's coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, he speaks regularly to about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders, and consumers.
Content NoteBlack & White Illustrations
ImprintDash Consulting Incorporated
