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Why Do Belgian Consumers Buy Fair Trade Products... and Why Not? by Maxime Dessy (Paperback / softback, 2013)

About this product

About this product

Product Information

Scholarly Essay from the year 2008 in the subject Business ecomics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 15/20, University of Aarhus, course: Ecomie / Marketing, Communication d'entreprise, CRM (GRC), Analyse de marche, language: English, abstract: This essay tries to identify (using a marketing mix approach of Fair Trade products) the main determinants driving customers to choose fair trade products rather than their free trade equivalents. It also highlights the major difficulties encountered by companies active in the fair trade market while trying to inform consumers and to influence their buying behaviour. On that basis, this paper proposes several solutions in order to ameliorate the Fair Trade marketing offer. Arguments and critics included in this essay are supported by recent scientific researches in the Fair Trade marketing area.

Product Identifiers

Publisher
GRIN Verlag
ISBN-10
3640567595
ISBN-13
9783640567591
eBay Product ID (ePID)
113858877

Product Key Features

Author
Maxime Dessy
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Content Note
Colour Illustrations
Date of Publication
10/10/2013
Country of Publication
Germany

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