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Wirkung Von Limited Editions Fur Marken: Theoretische Uberlegungen Und Empirische Uberprufung by Kai Winter (Paperback / softback)

About this product

About this product

Product Information

Kai Winter fuhrt eine umfassende Untersuchung zu Limited Editions im Fast Moving Consumer Goods -Bereich aus der Management- und Konsumentenperspektive durch. Er gibt einen tiefgehenden Einblick, welche Mechanismen den Reiz von Limited Editions auf den Konsumenten ausmachen und wie die Wahrnehmung der Marke durch Limited Editions positiv beeinflusst werden kann.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-10
3834916803
ISBN-13
9783834916808
eBay Product ID (ePID)
178213903

Product Key Features

Author
Kai Winter
Format
Unsewn / Adhesive Bound, Trade Paperback (US), Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
English
Subject
Sales & Marketing

Dimensions

Weight
345g
Height
210mm
Width
148mm

Additional Product Features

Place of Publication
Weisbaden
Spine
15mm
Series Title
Marken- Und Produktmanagement
Content Note
Black & White Illustrations, Bibliography
Author Biography
Dr. Kai Winter promovierte bei Prof. Dr. Franz-Rudolf Esch am Lehrstuhl fur Marketing an der Universitat Giessen
Foreword by
Prof Dr Franz Esch
Imprint
Gwv Fachverlage Gmbh
Genre
Sales & Marketing
Country of Publication
Germany

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