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Whether you're just starting out, or you've already won accolades and want to take it to the next level, Gold Medal Olympian Kerri Pottharst shows you can achieve greatness, both on and off the field. In 'The Business of Being an Athlete', Kerri draws from more than twenty-five years' experience and reveals how the right attitude, the right tools, and the right approach took her from being a part-time athlete to becoming a multi-award winning champion, a hot property for sponsorship, and a successful entrepreneur. In this compelling, step-by-step guide, you will learn how to: * Develop a 'gold medal' mindset and create an unshakeable self belief; * Sharpen your focus and supercharge your will to win with effective goal setting strategies; * Surround yourself with an A-Team; * Use the most effective nutrition, hydration, travel and recovery techniques; * Schedule and prioritise for maximum success; * Attract sponsorship, build your media profile and develop your brand; * Develop other income producing revenue streams; * Create an online presence using websites and social media; * Become a successful motivational speaker; * Create balance and set yourself up for life. Filled with brilliant strategies, as well as insights from other world-class athletes, 'The Business of Being an Athlete' is a must-have guide for any determined athlete.