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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. (2011, Uk-B Format Paperback)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591844479
ISBN-139781591844471
eBay Product ID (ePID)102808496
Product Key Features
Number of Pages336 Pages
LanguageEnglish
Publication NameIt's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
SubjectLeadership, Consumer Guides, Personal Success, Management, Sales & Selling / General, Strategic Planning
Publication Year2011
TypeNot Available
AuthorRoy M. Spence Jr.
Subject AreaReference, Business & Economics
FormatUk-B Format Paperback
Dimensions
Item Height1.4 in
Item Weight11.3 Oz
Item Length8.2 in
Item Width5.5 in
Additional Product Features
Dewey Edition22
Grade FromTwelfth Grade
IllustratedYes
Dewey Decimal658.4/012
Intended AudienceTrade
Synopsis"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do., An insight into why purpose comes first in successful business. Readers are shown how success and standing for something go hand in hand., "Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea- purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.
LC Classification NumberHD30.28
