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Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman (Paperback, 2008)

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Author: Drew Eric Whitman ISBN 10: 1601630328. Publisher: Career Press ISBN 13: 9781601630322. Published On: 2008-11-15 SKU: 4444-GRD-9781601630322. Will be clean, not soiled or stained.

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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say Sneaky ways to persuade people to respond Effective tricks for writing magnetic headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Product Identifiers

Publisher
Career Press
ISBN-13
9781601630322
eBay Product ID (ePID)
103376497

Product Key Features

Author
Drew Eric Whitman
Publication Name
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
230mm
Item Width
153mm

Additional Product Features

Title_Author
Drew Eric Whitman
Country/Region of Manufacture
United States

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item 1 Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money S
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item 2 Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money
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item 3 Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money
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item 4 Drew Eric Whitman Cashvertising (Paperback)
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item 5 Drew Eric Whitman Cashvertising (Paperback) (US IMPORT)
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item 6 Ca$hvertising How Use More Than 100 Secrets Ad-Agency Psyc by Whitman Drew Eric
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item 7 Cashvertising: How to Use More Than 100 Secrets, Whitman..
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5 out of 5 stars
by thechief227616 Apr, 2020
Must read for any marketing professional
Must read for any marketing professional
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