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Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits, and Entrepreneurs by Sandra Holtzman, Jean Kondek (Paperback, 2007)
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AU $36.45
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60-day returns. Buyer pays for return postage.
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So you think you know marketing.Think again. But carving your niche in the marketplace can be a daunting task.