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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina (Paperback, 2010)

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It was a meeting of the agency's top people to find an advertising theme for Panasonic, a major new Japanese electronics firm. Suddenly the new $50,000-a-year creative supervisor leapt to his feet in a frenzy of simulated inspiration. 'I've got it!' he cried, 'I see this big headline: FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOR!' This is just one of hundreds of fascinating and funny anecdotes in Jerry Della Femina's memoir of working on Madison Avenue.