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Switch: How to Change Things When Change Is Hard, free delivery fast new AU - Picture 1 of 1

Switch: How to change things when change is hard by Chip Heath, Dan Heath (Paperback, 2011)

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We all know that change is hard. Change doesn't need to be hard. Just Switch. But why do we insist on seeing the obstacles rather than the goal?. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.