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The Hidden Persuaders by Vance Packard (Paperback, 2007)

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About this product

Product Information

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Product Identifiers

Publisher
Ig Publishing
ISBN-10
097884310x
ISBN-13
9780978843106
eBay Product ID (ePID)
105844985

Product Key Features

Author
Vance Packard
Format
Paperback
Language
English
Subject
Communication & Media

Additional Product Features

Place of Publication
Brooklyn
Author Biography
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
Date of Publication
01/07/2007
Imprint
Ig Publishing
Country of Publication
United States

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item 1 Hidden Persuaders, The, Vance Packard
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item 2 Vance Packard The Hidden Persuaders (Paperback)
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item 3 Vance Packard The Hidden Persuaders (Paperback) (US IMPORT)
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item 4 The Hidden Persuaders by Vance Packard
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item 5 The Hidden Persuaders by Vance Packard
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item 6 The Hidden Persuaders by Vance Packard (English) Paperback Book
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Picture 1 of 2

The Hidden Persuaders by Vance Packard (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Hidden Persuaders, The, Vance Packard

item 2 Vance Packard The Hidden Persuaders (Paperback)

item 3 Vance Packard The Hidden Persuaders (Paperback) (US IMPORT)

item 4 The Hidden Persuaders by Vance Packard

item 5 The Hidden Persuaders by Vance Packard

item 6 The Hidden Persuaders by Vance Packard (English) Paperback Book

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

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