The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers by Pippa Collett, William Fenton (Hardcover, 2011)

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About the Authors. How to use this book. PART I Sponsors. CHAPTER 3 | Planning for Success. CHAPTER 7 | Essential Sales Preparation. CHAPTER 8 | The Sales Process. CHAPTER 9 | Servicing and Renewal.