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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (Hardcover, 2011)

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Product Information

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you generate a vital metric: your Net Promoter Score. In the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781422173350
eBay Product ID (ePID)
108576885

Product Key Features

Author
Fred Reichheld
Publication Name
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
Format
Hardcover
Language
English
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
524g

Additional Product Features

Title_Author
Fred Reichheld
Country/Region of Manufacture
United States

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item 1 The Ultimate Question 2.0 (Revised and Expanded Edition): How Ne
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item 2 The Ultimate Question 2.0 (Revised ..., Reichheld, Fred
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