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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing by Steve Wehrenberg, Roman Hiebing, Scott Cooper (Paperback, 2011)

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For more than 20 years,The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. Author: Scott Cooper, Steve Wehrenberg, Roman Hiebing.

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The planning guide marketers have relied on for two decades-updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your planIdentify growth target marketsSet realistic sales objectivesPosition your products through a strong branding programCondense your plan into a workable calendar of activitiesArrive at a realistic budget and payback scheduleEvaluate and test the plan's effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book's content-from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused real-world marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071745574
eBay Product ID (ePID)
109267708

Product Key Features

Author
Steve Wehrenberg, Roman Hiebing, Scott Cooper
Publication Name
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2011
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Height
274mm
Item Width
218mm
Item Weight
1578g

Additional Product Features

Title_Author
Scott Cooper, Steve Wehrenberg, Roman Hiebing
Country/Region of Manufacture
United States

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item 1 The Successful Marketing Plan How Create Dynamic Results-Ori by Hiebing Roman
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item 2 Scott Cooper St The Successful Marketing Plan: How to Cr (Paperback) (US IMPORT)
AU $136.16
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item 3 Scott Cooper St The Successful Marketing Plan: How to Create Dynamic (Paperback)
AU $159.15
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing by Steve Wehrenberg, Roman Hiebing, Scott Cooper (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Successful Marketing Plan How Create Dynamic Results-Ori by Hiebing Roman

item 2 Scott Cooper St The Successful Marketing Plan: How to Cr (Paperback) (US IMPORT)

item 3 Scott Cooper St The Successful Marketing Plan: How to Create Dynamic (Paperback)

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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